This is novelist (Sweepings) and screenwriter Cohen's history of The New York Evening Graphic, the Roaring Twenties tabloid where he had been, among other things, "contest editor," early in his career.

As the book's "world's zaniest newspaper" subtitle suggests, the Graphic was something different -- founded by body-building "physical culture" entrepreneur Bernarr Macfadden in competition with the city's first two tabloids, the Daily News and Hearst's Daily Mirror. It experimented with circulation-building stunts, composite photographs, first-person stories by people in the news, Macfadden's health columns, and more. Walter Winchell pretty much invented the celebrity-gossip column there; Ed Sullivan was sports editor before switching to Broadway (after Winchell left for the Mirror and radio).

Cohen includes insider anecdotes, clippings and composite images from the collection of the art department editor who created them.

Part scrapbook, part reminiscence, part oral history, this was written decades after the events it describes and published after the author's death in 1963. (And, alas, after most copies of the 1920s tabloid had turned to dust, so the book includes few images from the paper itself.)