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Internet Applications in Euromarketing (Journal of Euromarketing, 2) (Journal of Euromarketing, 2)
February 2003, International Business Press
Paperback
in English
0789020335 9780789020338
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"SUMMARY. In this study, the effects on consumer responses are explored of single-medium and multiple-media campaigns under two levels of consumer's product involvement."
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Feedback?April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 10, 2009 | Created by WorkBot | add works page |