An edition of McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum (1973)

McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum.

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McMahan's how to evaluate your own TV commerc ...
Harry Wayne McMahan
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Last edited by Open Library Bot
December 5, 2010 | History
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An edition of McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum (1973)

McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum.

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Weaver Pub. Co.
Language
English

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Subjects
Television advertising

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Edition Availability
Cover of: McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum.
McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum.
1973, Weaver Pub. Co.
in English
  • Not in Library

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Book Details

Edition Notes

Published in
[East Greenwich, R. I
Other Titles
How to evaluate your own TV commercial.

Classifications

Dewey Decimal Class
659.14/3
Library of Congress
HF6146.T42 M18

The Physical Object

Pagination
1 v. (loose leaf)

ID Numbers

Open Library
OL5434876M
LCCN
73082793

Source records

Library of Congress MARC record

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History

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December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page