The kitchen cabinet industry has shown significant growth recently, with expanding residential markets, new cabinet styles, and larger kitchens. This industry represents an opportunity for small Alaska wood producers to create high-value secondary products. In response to recent trends in kitchen cabinet manufacturing and the need to identify opportunities for underutilized species, the Alaska Wood Utilization Research and Development Center has conducted numerous studies evaluating consumer preferences for Alaska's primary hardwoods-Alaska birch (Betula papyrifera var. humilis (Reg.) Fern & Raup) and red alder (Alnus rubra Bong.). These studies explored consumer preferences under a range of marketing parameters, cabinet appearances, and regional market locations. This paper summarizes these studies and offers insights into the potential market for Alaska's hardwoods as secondary wood products such as kitchen cabinets.