An edition of Integrated marketing communications (2004)

Integrated marketing communications

a primer

by

  • 1 Want to read
Cover of: Integrated marketing communications by Philip J. Kitchen, Philip J. Kitchen
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Last edited by MARC Bot
December 14, 2022 | History
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An edition of Integrated marketing communications (2004)

Integrated marketing communications

a primer

by

  • 1 Want to read

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Publish Date
Publisher
Routledge
Language
English

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Previews available in: English

Subjects

Communication in marketing, Communication in management, Business communication, Marketing, BUSINESS & ECONOMICS, Green Business

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: Integrated Marketing Communications
Integrated Marketing Communications: A Global Brand-Driven Approach
2021, Springer International Publishing AG
in English
Libraries near you: WorldCat
Cover of: Integrated marketing communications
Integrated marketing communications: a primer
2004, Routledge
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Scene setting : theory and practice
Integrated marketing communications
Advertising
Sales promotion
Direct marketing
Marketing public relations
Sponsorship
E-communications
Relationship marketing.

Edition Notes

Includes bibliographical references and index.

Published in
New York, NY

Classifications

Dewey Decimal Class
658.8/001/4
Library of Congress
HF5415.123 .K575 2004, HF5415.123.K575 2004, HF5415.I23 K58 2004eb

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL3288652M
Internet Archive
integratedmarket00kitc
ISBN 10
0415314208, 0415314216
LCCN
2004000946
OCLC/WorldCat
56550715
Goodreads
3911532
1859365

Source records

Better World Books record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
Promise Item

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History

Download catalog record: RDF / JSON
December 14, 2022 Edited by MARC Bot import existing book
August 14, 2020 Edited by ImportBot import existing book
August 14, 2020 Edited by ImportBot import existing book
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page