An edition of Fashion brands (2005)

Fashion Brands

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Last edited by ImportBot
August 1, 2020 | History
An edition of Fashion brands (2005)

Fashion Brands

  • 10 Want to read

This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.

Publish Date
Language
English

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Previews available in: English

Edition Availability
Cover of: Fashion Brands
Fashion Brands
2009, Kogan Page Publishers
Electronic resource in English
Cover of: Fashion brands
Fashion brands: branding style from Armani to Zara
2008, Kogan Page
in English
Cover of: Fashion brands
Fashion brands: branding style from Armani to Zara
2005, Kogan Page
in English

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Book Details


Edition Notes

Published in
London

Classifications

Library of Congress
HD9940.A2T86 2008

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24268245M
Internet Archive
fashionbrandsbra00tung
ISBN 13
9780749455040
OverDrive
C3593C0D-81EA-4511-83D7-C2317DD8CFC2

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History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
June 30, 2018 Edited by ImportBot import new book
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page