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Retail Product Management represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management - managing the product range - which more generalist retail textbooks are unable to offer. Designed to be challenging, yet approachable to students, this book links established academic theory to the buying and merchandising functions within retail organisations, and current operational practice. Covering all retail operations which revolve around the procurement of products, from stock level management, through allocation of outlet space for products, to the placement of products within the retail environment, this text is essential reading for anyone studying retail product management or buying and merchandising as part of their degree course. Retail Product Management also offers the following additional features:*chapter introductions and summaries review and discussion questionsboxed features and illustrative figuresmulti-sector mini-cases and three major case-studiescoverage of international aspects of retail product management. _ _ _
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Previews available in: English
Showing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Retail product management: buying and merchandising
2005, Routledge
in English
- 2nd ed.
0415327148 9780415327145
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2
Retail Product Management
2004, Taylor & Francis Inc
Electronic resource
in English
0203770234 9780203770238
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3
Retail product management: buying and merchandising
2002, Routledge
in English
0415216052 9780415216050
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Edition Notes
Includes bibliographical references and index.
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Feedback?March 8, 2023 | Edited by MARC Bot | import existing book |
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