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"If you're starting a business, your best odds of success are in high technology industries: not just computing and telecom, but also biotech, aerospace, electronics, manufacturing and materials, medical devices, pharmaceuticals, robotics, and other knowledge-intensive fields. This book is the first complete framework for entrepreneurs who want to start high technology businesses."--BOOK JACKET.
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Previews available in: English
Edition | Availability |
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Finding fertile ground: identifying extraordinary opportunities for new ventures
2005, Wharton School Pub.
in English
0131423983 9780131423985
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Book Details
Table of Contents
Selecting the right industry
Identifying valuable opportunities
Managing technological evolution
Identifying and satisfying real market needs
Understanding customer adoption
Exploiting established company weaknesses
Managing intellectual property
Appropriating the returns to innovation
Choosing the right organizational form
Managing risk and uncertainty.
Edition Notes
Accompanying audio CD includes a 20-minute summary of the contents of the book and an interview with the author.
Includes bibliographical references (p. 205-212) and index.
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Feedback?August 11, 2024 | Edited by MARC Bot | import existing book |
September 13, 2020 | Edited by ImportBot | import existing book |
December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
December 10, 2009 | Created by WorkBot | add works page |