Hug your customers
the proven way to personalize sales and achieve astounding results
by Jack Mitchell
- 8 Want to read
HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending “hugs” -- unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension “Shop at Mitchells”). Mitchell looks at sales as being about something other than the product. You’re not selling clothing, you’re selling the relationship. That’s why on Saturdays, many people come to Mitchells just to see what’s going on. In the summer, he’s giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse’s and kids’ names, clothing preferences and last purchase.
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Hug your customers: the proven way to personalize sales and achieve astounding results
2003, Hyperion
in English
- 1st ed.
1401300340 9781401300340
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| September 29, 2021 | Edited by ImportBot | import existing book |
| August 19, 2020 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| December 14, 2009 | Created by WorkBot | add works page |