An edition of Marketing cities and towns
(2006)
Marketing cities and towns
by Bonita M. Kolb
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Last edited by Open Library Bot
December 5, 2010 | History
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Subjects
City promotion, Marketing, TourismShowing 1 featured edition. View all 1 editions?
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Book Details
Table of Contents
Tourism to cities and towns
Marketing theory and the external environment
Tourism product analysis
Strategic analysis
Segmenting and targeting potential tourists
Tourist purchase behavior
Tourism research
Packaging the tourism product
Branding tourism destinations
Advertising and public relations
Sales incentives, direct marketing, and website development
Trade promotion, budgeting, and collaboration.
Edition Notes
Includes bibliographical references and index.
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| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |