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Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. Market share is the fool's gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continues to hobble and kill great companies, while smaller competitors dig out real profits. Executives, entrepreneurs, investors, and regulators will learn why megamergers often fail, brand extensions wither, and stocks tumble. The Myth of Market Share also reveals a positive and proven strategy for transforming a company into a profit leader.Richard Miniter recounts many cautionary tales of great companies that refused to change--and outlines the practical plans of those that changed and flourished. Managers and investors will profit from knowing why Dell prospers by treating market share as a benchmark, not as a goal. Executives and entrepreneurs can retool their strategies by examining the case studies in this book, including Ryanair, an upstart Irish air carrier that transformed itself into the world's most profitable airline; International Paper, a manufacturing Goliath that tried to buy success; Boeing, the plane maker that pulled out of a steep dive by jettisoning its market share strategies; and DaimlerChrysler, the carmaker that stalled when it tried to be all things to all people.By providing a road map for persuading doubtful colleagues and leading a company to profit leadership, The Myth of Market Share is an entertaining, historical review and leadership tutorial, delivering proven strategies for generating long-term profits and sustainable growth during these uncertain times.
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Subjects
Business, Management, Market share, NonfictionShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
The Myth of Market Share
2002, Crown Publishing Group
Electronic resource
in English
1400047382 9781400047383
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2
The myth of market share: why market share is the fool's gold of business
2002, Nicholas Brealey
in English
1857883276 9781857883275
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3
The myth of market share: why market share is the fool's gold of business
2002, Crown Business Briefings
in English
- 1st ed.
0609609882 9780609609880
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Book Details
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Includes bibliographical references.
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Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
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