An edition of PR strategy and application
(2009)
PR strategy and application
managing influence
by W. Timothy Coombs
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Showing 2 featured editions. View all 2 editions?
| Edition | Availability |
|---|---|
1
PR strategy and application: managing influence
2009, Wiley-Blackwell
in English
1405144084 9781405144087
|
zzzz
Libraries near you:
WorldCat
|
|
2
PR strategy and application: managing influence
2009, Wiley-Blackwell
in English
1405144076 9781405144070
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction and overview
Public relations contested and ethically challenged
Public relations and transparency
Public relations as strategic communication
Public relations as activism
Media relations : shaping the news
Technological development and online public relations
Social marketing
Reputation management
Issues management
Risk communication
Crisis communication
Corporate social responsibility : a new driver for public relations
Public relations goes international
Concluding thoughts on public relations : does society need public relations?
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| December 10, 2009 | Created by WorkBot | add works page |