An edition of How to write great copy (2006)

How to write great copy

learn the unwritten rules of copywriting

2nd ed.

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Cover of: How to write great copy by Dominic Gettins, Dominic Gettins
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Last edited by MARC Bot
July 22, 2019 | History
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An edition of How to write great copy (2006)

How to write great copy

learn the unwritten rules of copywriting

2nd ed.

by

  • 1 Want to read

Copywriting is not taught in schools, or even advertising agencies, yet it is a powerful force in creating wealth, launching products, or even winning elections. But can a creative act be taught? Dominic Gettins believes so, and in this book he presents eight practical rules for writing great copy. And they work. They are a proven success where used on courses and workshops, as well as in many leading advertising campaigns. Now you can apply them to your own work. If you’re a seasoned copywriter this is a valuable source of ideas, quotes and examples reflecting the modern role of copy in advertising. If you’re entirely new to the skill, you’ll find rock-solid principles and the guidance you need to survive. And if you simply want to improve your written communication in the office, apply these rules and be amazed at the effect.

Publish Date
Publisher
Kogan Page
Language
English
Pages
192

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Previews available in: English

Subjects

Advertising copy, Business, Handbooks, manuals, Nonfiction

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Edition Availability
Cover of: How to Write Great Copy
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
2013, Kogan Page, Limited
in English
Libraries near you: WorldCat
Cover of: How To Write Great Copy
How To Write Great Copy
2006, Kogan Page Publishers
Electronic resource in English
Libraries near you: WorldCat
Cover of: How to write great copy
How to write great copy: learn the unwritten rules of copywriting
2006, Kogan Page
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

Published in
Philadelphia
Genre
Handbooks, manuals, etc.

Classifications

Dewey Decimal Class
659.13/2
Library of Congress
HF5825 .G45 2006, HF5825.G45 2006

The Physical Object

Pagination
p. cm.
Number of pages
192

ID Numbers

Open Library
OL3418993M
Internet Archive
howtowritegreatc00gett
ISBN 10
0749446633
LCCN
2005035378
OCLC/WorldCat
62525143
Library Thing
4727653
Goodreads
726310

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History

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July 22, 2019 Edited by MARC Bot remove fake subjects
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
June 17, 2010 Edited by ImportBot add details from OverDrive
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page