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Copywriting is not taught in schools, or even advertising agencies, yet it is a powerful force in creating wealth, launching products, or even winning elections. But can a creative act be taught? Dominic Gettins believes so, and in this book he presents eight practical rules for writing great copy. And they work. They are a proven success where used on courses and workshops, as well as in many leading advertising campaigns. Now you can apply them to your own work. If you’re a seasoned copywriter this is a valuable source of ideas, quotes and examples reflecting the modern role of copy in advertising. If you’re entirely new to the skill, you’ll find rock-solid principles and the guidance you need to survive. And if you simply want to improve your written communication in the office, apply these rules and be amazed at the effect.
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Previews available in: English
Subjects
Advertising copy, Business, Handbooks, manuals, NonfictionShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
How to Write Great Copy: Learn the Unwritten Rules of Copywriting
2013, Kogan Page, Limited
in English
1280550651 9781280550652
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2
How To Write Great Copy
2006, Kogan Page Publishers
Electronic resource
in English
0749448628 9780749448622
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WorldCat
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3
How to write great copy: learn the unwritten rules of copywriting
2006, Kogan Page
in English
- 2nd ed.
0749446633 9780749446635
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Libraries near you:
WorldCat
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Feedback?July 22, 2019 | Edited by MARC Bot | remove fake subjects |
December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
June 17, 2010 | Edited by ImportBot | add details from OverDrive |
April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
December 10, 2009 | Created by WorkBot | add works page |