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"Business: The Key Concepts provides a much-needed explanation and exploration of the many complex concepts in the study of business. Covering areas of management, marketing, finance, economics, organizational behavior, and operations, this A-Z reference covers established subjects in business studies taking an international and strategic approach that balances theory and practice. The author also considers new developments in the field by focussing on e-business and contemporary business ethics." "Each entry begins with a definition of the term followed by an insightful description and discussion of the concept that is designed both to ground the subject firmly and outline engaging avenues of developments. The entries conclude with helpful cross-referencing and suggested further reading." "Business: The Key Concepts is a desktop resource for anyone who wants to learn more bout the commercial world that surrounds them."--BOOK JACKET.
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Previews available in: English
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Book Details
First Sentence
"The obligation placed on employees and organizations to be answerable for their actions."
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Work Description
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organisational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: the Key Concepts: detailed yet approachable considers new developments in business, notably eBusiness and contemporary business ethics covers established subjects, taking an international and strategic perspective that balances theory and practice suggests specific further reading for many concepts and also includes an extensive bibliography.Whether you're already in business and could do with a handy reference guide or a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
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