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As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research. This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project. Topics covered include:-· Choosing the topic· Gathering qualitative data for interpretation· Themes and concepts of interpretive research· Semiotics, marketing and consumer researchSuitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
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Previews available in: English
Subjects
Business, Consumers, Management, Marketing research, Nonfiction, Research, Recherche, Konsumentenverhalten, Gestion, Marktforschung, Forschungsprojekt, Organisatiekunde, Wirtschaftsforschung, Marketing, Consommateurs, Interpretatieve methode, Verbraucherforschung, Bedrijfskunde, Management, research, BUSINESS & ECONOMICS, TrainingShowing 4 featured editions. View all 4 editions?
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1
Doing Research Projects in Marketing, Management and Consumer Research
2004, Taylor & Francis Inc
Electronic resource
in English
0203409302 9780203409305
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2
Doing Research Projects in Marketing, Management and Consumer Research
2004, Taylor & Francis Group Plc
Electronic resource
in English
0203409302 9780203409305
|
zzzz
Libraries near you:
WorldCat
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3
Doing Research Projects in Marketing, Management and Consumer Research
2003, Taylor & Francis Group
in English
0203402596 9780203402597
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zzzz
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4
Doing research projects in marketing, management and consumer research
2003, Routledge
in English
041526894X 9780415268943
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Book Details
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Edition Notes
Includes bibliographical references and index.
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