An edition of How to Market Books (1990)

How to market books

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  • 5 Want to read
Cover of: How to market books by Alison Baverstock, Alison Baverstock
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Last edited by MARC Bot
December 16, 2022 | History
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An edition of How to Market Books (1990)

How to market books

by

  • 5 Want to read

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

Publish Date
Publisher
Kogan Page
Language
English
Pages
322

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Previews available in: English

Subjects

Booksellers and bookselling, Business, Nonfiction, Periodicals, Marketing, Books, Selling, Book industries and trade, Publishers and publishing, Books, marketing, Publishers and publishing, great britain, Internet marketing, SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE, Media Studies

Places

Great Britain

Showing 4 featured editions. View all 14 editions?

Edition Availability
Cover of: How to Market Books
How to Market Books
2008, Kogan Page Publishers
Electronic resource in English
Libraries near you: WorldCat
Cover of: How to Market Books
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
March 1, 2008, Kogan Page
Paperback in English - 4th ed. edition
Libraries near you: WorldCat
Cover of: How to Market Books
How to Market Books
December 1, 1999, Kogan Page Ltd, Kogan Page
Paperback - 3Rev Ed edition
Libraries near you: WorldCat
Cover of: How to market books
How to market books
1990, Kogan Page
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Bibliography: p314-315. - Includes index.

Published in
London

Classifications

Dewey Decimal Class
381.45002068
Library of Congress
Z329

The Physical Object

Pagination
322p. :
Number of pages
322

ID Numbers

Open Library
OL22130149M
Internet Archive
howtomarketbooks0000bave
ISBN 10
0749401265

Source records

Internet Archive item record
Promise Item
Better World Books record

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History

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December 16, 2022 Edited by MARC Bot import existing book
November 13, 2020 Edited by MARC Bot import existing book
August 1, 2020 Edited by ImportBot import existing book
July 31, 2020 Edited by ImportBot import existing book
December 10, 2009 Created by WorkBot add works page