A choice modeling approach to evaluate effectiveness of brand development initiatives

A choice modeling approach to evaluate effect ...
Arindam Banerjee, Arindam Bane ...
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Last edited by MARC Bot
December 8, 2020 | History

A choice modeling approach to evaluate effectiveness of brand development initiatives

With reference to India.

Publish Date
Language
English
Pages
26

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Edition Availability
Cover of: A choice modeling approach to evaluate effectiveness of brand development initiatives
A choice modeling approach to evaluate effectiveness of brand development initiatives
2003, Indian Institute of Management
Microform in English

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Book Details


Edition Notes

Includes bibliographical references (p. 15).
Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2004. 1 microfiche. Master microform held by: DLC.

Published in
Ahmedabad
Series
Working paper ;, W.P. no. 2003-01-05, Working paper (Indian Institute of Management, Ahmedabad) ;, W.P. no. 2003-01-05.

Classifications

Library of Congress
Microfiche 2004/60230 (H)

The Physical Object

Format
Microform
Pagination
26 leaves
Number of pages
26

ID Numbers

Open Library
OL3717074M
LCCN
2003325820

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History

Download catalog record: RDF / JSON
December 8, 2020 Edited by MARC Bot import existing book
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page