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Subjects
Consumers, Models (Persons), Group identity, Reference groupsEdition | Availability |
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Consumer response to models as reference group symbols in Brazilian advertising
2001, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicações
in English
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Book Details
Edition Notes
Text in English, with abstracts in English and Portuguese.
Includes bibliographical references (leaves 63-67).
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December 8, 2020 | Edited by MARC Bot | import existing book |
December 10, 2009 | Created by WorkBot | add works page |