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German-born typographer Jan Tschichold (1902-74) revolutionized the field of graphic design with his bold, asymmetrical compositions, use of sanserif type, and exacting attention to detail. Inspired by the work of the Bauhaus, he proclaimed his personal philosophy through both his design work and a series of articles and books, including the groundbreaking Die neue Typographie (The New Typography) of 1928.
Tschichold, perhaps the most visible proponent of modern graphic design prior to World War II, eventually embraced a more classical sensibility, raising that to a new level of refinement. Today, Tschichold remains one of the most important figures in the history of graphic design, and every practicing designer owes a debt to his innovation.
Jan Tschichold: A Life in Typography offers a concise biography of this complex figure, accompanied by numerous annotated illustrations of his work. An excellent introduction for those unfamiliar with Tschichold's influential style, it also offers the experienced designer an outstanding collection of his wide-ranging designs.
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Subjects
20th century, Bibliography, Biography, Book design, Exhibitions, Great Britain, History, Penguin (Firm), Switzerland, Type and type-founding, Typographers, Graphic design, Letterheads, Avant-garde (Aesthetics), Business announcements, Stationery, Designers, Switzerland, biography, Graphic arts, Layout (printing)People
Jan Tschichold (1902-1974)Places
Great Britain, SwitzerlandTimes
20th centuryShowing 5 featured editions. View all 5 editions?
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Jan Tschichold: a life in typography
1997, Lund Humphries Publishers
in English
0853316686 9780853316688
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Jan Tschichold: a life in typography
1997, Princeton Architectural Press
in English
- 1st ed.
1568980841 9781568980843
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4
Jan Tschichold: Typographer
November 1990, David R. Godine Publisher
Paperback
in English
0879238410 9780879238414
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Book Details
Edition Notes
Includes bibliographical references (p. 127) and index.
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