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Previews available in: English
Subjects
Campaign management, Political campaigns, ElectioneeringPlaces
United StatesEdition | Availability |
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The new style in election campaigns
1976, Holbrook Press
in English
- 2d ed.
0205054692 9780205054695
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Book Details
Table of Contents
The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.
Campaign management grows into national industry, Congressional quarterly.
How the "I dare you!" candidate won, by H. N. D. Fisher.
The agency knack of political packaging, by W. T. Spencer.
The role of political parties in the new campaigning, by R. Agranoff.
Information technology and the political campaigner, R. L. Chartrand.
Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.
Basic information systems-P.I.P.S., by V. P. Barabba.
Polls and politics in the United States, by L. Harris.
Polling for a presidential candidate, by T. W. Benham.
The simulmatics project, by I. de S. Pool and R. Abelson.
The emerging conventions of campaign television, by S. Kelley, Jr.
Politicking on television, National journal.
Candidate exposure in uncontrolled media, by R. MacNeil.
The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.
Media, marketing strategy in a major campaign, by D. W. Osten.
Adventures of an image specialist, by G. Wyckoff.
Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.
Communications and politics: the media and the message, by H. E. Alexander.
Edition Notes
Includes bibliographical references.
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