An edition of How to Write a Marketing Plan (Creating Success)
(2000)
How to Write a Marketing Plan
by John Westwood - undifferentiated
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Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
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Previews available in: English
Subjects
Business, Management, Nonfiction, Marketing, Marketing, management, PlanningShowing 3 featured editions. View all 3 editions?
| Edition | Availability |
|---|---|
1
How to Write a Marketing Plan
2007, Kogan Page Publishers
Electronic resource
in English
0749451831 9780749451837
|
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Libraries near you:
WorldCat
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2
How to Write a Marketing Plan (Creating Success)
September 1, 2006, Kogan Page
Paperback
in English
- 3 edition
0749445548 9780749445546
|
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Libraries near you:
WorldCat
|
3
How to Write a Marketing Plan (Creating Success)
March 24, 2000, Kogan Page Ltd
Paperback
- 2Rev Ed edition
0749432543 9780749432546
|
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Libraries near you:
WorldCat
|
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| December 8, 2020 | Edited by ImportBot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
| January 10, 2020 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 10, 2009 | Created by WorkBot | add works page |