An edition of Marketing: a guide to the fundamentals
(2004)
Marketing
Essential Principles, New Realities
by Patrick Forsyth
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"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
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Previews available in: English
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Marketing, Planning, Communication in marketingShowing 3 featured editions. View all 3 editions?
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Marketing: Essential Principles, New Realities
March 1, 2004, Kogan Page
Paperback
in English
0749441143 9780749441142
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Book Details
First Sentence
"Management thinker Peter Drucker wrote these words originally in 1954."
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| August 1, 2020 | Edited by ImportBot | import existing book |
| July 16, 2019 | Edited by MARC Bot | import existing book |
| April 20, 2010 | Edited by WorkBot | update details |
| December 9, 2009 | Created by WorkBot | add works page |