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'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage.
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Buy this book
Previews available in: English
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Arts, Entertainment and Tourism
January 3, 2001, Butterworth-Heinemann
Paperback
in English
0750645334 9780750645331
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