Risk taking behaviour by advertisers

antecedents and implications

Risk taking behaviour by advertisers
Douglas West, Douglas West
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Last edited by WorkBot
December 10, 2009 | History

Risk taking behaviour by advertisers

antecedents and implications

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Publish Date
Language
English

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Edition Availability
Cover of: Risk taking behaviour by advertisers
Risk taking behaviour by advertisers: antecedents and implications
1996, Henley Management College
in English

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Book Details


Edition Notes

Published in
Henley-on-Thames
Series
Henley working paper -- HWP 9643

Edition Identifiers

Open Library
OL16771391M
ISBN 10
186181030X
OCLC/WorldCat
43127599
Goodreads
6830076

Work Identifiers

Work ID
OL7951531W

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December 10, 2009 Created by WorkBot add works page