An edition of Marketing Communications Management: Concepts and Theories, Cases and Practices (2004)

Marketing Communications Management

Concepts and Theories, Cases and Practices

New Ed edition

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Cover of: Marketing Communications Management by Paul Copley, Paul Copley
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Last edited by MARC Bot
December 12, 2022 | History
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An edition of Marketing Communications Management: Concepts and Theories, Cases and Practices (2004)

Marketing Communications Management

Concepts and Theories, Cases and Practices

New Ed edition

by

  • 7 Want to read

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Publish Date
Publisher
Butterworth-Heinemann
Language
English
Pages
480

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Previews available in: English

Subjects

Marketing, Communication in marketing, Management, Marketing, management, Business communication, Textbooks, Public relations, Marketingmanagement, Marktkommunikation, Unternehmen, Communicatie, Communication en marketing, Gestion, BUSINESS & ECONOMICS, Green Business

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Edition Availability
Cover of: Marketing Communications Management
Marketing Communications Management: Concepts and Theories, Cases and Practices
November 22, 2004, Butterworth-Heinemann
Paperback in English - New Ed edition

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Book Details

First Sentence

"The nature of marketing communication is explored and relationships developed with strategic marketing."

Classifications

Library of Congress
HF5415.123, HF5415.123 .C67 2004, HF5415.123 .C67 2004eb

The Physical Object

Format
Paperback
Number of pages
480
Dimensions
10.9 x 8.3 x 1.1 inches
Weight
2.7 pounds

ID Numbers

Open Library
OL7972292M
Internet Archive
marketingcommuni00copl
ISBN 10
0750652942
ISBN 13
9780750652940
OCLC/WorldCat
1285659334, 128127426
Library Thing
2788843
Goodreads
4180845

Source records

Internet Archive item record
Better World Books record
Internet Archive item record
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marc_columbia MARC record
marc_columbia MARC record

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December 12, 2022 Edited by MARC Bot import existing book
October 21, 2021 Edited by ImportBot import existing book
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November 12, 2020 Edited by MARC Bot import existing book
December 10, 2009 Created by WorkBot add works page