An edition of A New Brand World
(2000)
A new brand world
8 principles for achieving brand leadership in the 21st century
by Scott Bedbury and Stephen Fenichell
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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Previews available in: English
Subjects
Brand name products, Business, Management, New products, Nonfiction, Product design, Sales & marketing, 21st century, Leadership, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Marketing - General, Business & Economics / General, Märkesvaror, Varumärken, New products, management| Edition | Availability |
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
February 28, 2002, Viking Adult
Hardcover
in English
- 1st edition
0670030767 9780670030767
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A new brand world: 8 principles for achieving brand leadership in the 21st century
2002, Viking
in English
0670030767 9780670030767
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A New Brand World: Ten Principles for Achieving Brand Leadership in the 21St-Century Marketplace
October 2000, Little Brown & Co (T)
Hardcover
in English
0316084638 9780316084635
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Book Details
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Includes index
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| December 17, 2022 | Edited by ImportBot | import existing book |
| May 10, 2021 | Edited by ImportBot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL7988040W |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 10, 2009 | Created by WorkBot | add works page |