An edition of Printing for the modern age: commerce, craft, and culture in the RR Donnelley Archive
(2006)
Printing for the modern age
commerce, craft, and culture in the RR Donnelley Archive
by Kim Coventry
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Printing for the modern age: commerce, craft, and culture in the RR Donnelley Archive
2006, University of Chicago Library
in English
0943056365 9780943056364
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Book Details
Table of Contents
Richard Robert Donnelley: Midwestern business pioneer.
The family and the company.
The evolution of a graphic identity: the R R Donnelley Indianhead.
The architecture of printing.
Training craftsman: the R R Donnelley apprentice program.
Craftsmanship by example: fine binding.
Early advances in technology.
Promoting the craft: the Four American Books campaign.
Research and development after World War II.
"Undivided responsibility": R R Donnelley advertising.
Promoting the craft: public exhibitions in the Lakeside Press galleries.
Printer to the modernist movement: "A Century of Progress".
Graphic design in the C. Prentiss Smith papers.
Imaging the craft: photography in the R R Donnelley Archive.
Printer to Chicago.
Printing for the national marketplace.
Mail-order catalogs.
Mass market magazines.
R R Donnelley and World War II.
Defining moments of the modern age
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| April 20, 2010 | Edited by WorkBot | update details |
| December 10, 2009 | Created by WorkBot | add works page |