Google Analytics 2.0
by Jerri L. Ledford and Mary E. Tyler
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Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
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Subjects
Computer Technology, Computer programs, Data processing, Google Analytics, Internet searching, Internet users, Nonfiction, Statistical services, Statistics, Web usage mining, Marketing, Mail Order, Direct, E-Commerce, Multilevel, Telemarketing, BUSINESS & ECONOMICS, Internet Marketing, GoogleShowing 4 featured editions. View all 4 editions?
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Google Analytics 2.0
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
047022763X 9780470227633
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| August 20, 2020 | Edited by ImportBot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL8204913W |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 8, 2018 | Edited by ImportBot | import existing book |
| December 10, 2009 | Created by WorkBot | add works page |