An edition of The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value (1996)

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

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The effects of price-comparison advertising o ...
Dhruv Grewal, Dhruv Grewal
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Last edited by Open Library Bot
December 3, 2010 | History
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An edition of The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value (1996)

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
34

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Subjects

Comparative advertising, Consumer behavior, Pricing, Psychological aspects of Comparative advertising, Psychological aspects of Pricing
Edition Availability
Cover of: The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
1996, Marketing Science Institute
in English
Cover of: The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
1996, Marketing Science Institute
in English

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Book Details

Edition Notes

"May 1996."

Includes bibliographical references (p. 29-34)

Published in
Cambridge, Mass
Series
Report -- no. 96-103, Report (Marketing Science Institute) -- no. 96-103
Other Titles
Effects of price comparison advertising on buyers' perceptions of acquisition value and transaction value

The Physical Object

Pagination
34 p. :
Number of pages
34

ID Numbers

Open Library
OL18009624M

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December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page