An edition of Building strong congregations: attracting, serving, and developing your membership
(2009)
Building strong congregations
attracting, serving, and developing your membership
by Bruce Wrenn
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Building strong congregations: attracting, serving, and developing your membership
2009, Autumn House Pub.
in English
0812704908 9780812704907
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Table of Contents
The intersection of marketing and religion
The heart of twenty-first century marketing
An application of the effective marketing process model : starting a grief ministry
Serving people effectively : the responsive congregation
How to understand : marketing research
What to understand : factors influencing behavior
Thinking like a marketing strategist : fundamental marketing concepts
Market segmentation, targeting and positioning
Strategic marketing planning
Product, place, and price decisions
Advertising and public relations decisions
Fundraising decisions
Fellowship marketing
Evaluating our programs.
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| April 17, 2010 | Edited by WorkBot | update details |
| December 10, 2009 | Created by WorkBot | add works page |