An edition of Marketing Research: text and cases
(2001)
Marketing research
text and cases
2nd ed.
by Bruce Wrenn, W. Bruce Wrenn, Robert E. Stevens, and David L. Loudon
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Previews available in: English
| Edition | Availability |
|---|---|
1
Marketing Research: Text and Cases, Second Edition
2013, Taylor & Francis Group
in English
0203863143 9780203863145
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2
Marketing research: text and cases
2007, Best Business Books
in English
- 2nd ed.
0789027453 9780789027450
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3
Marketing Research: Text and Cases, Second edition
August 9, 2006, Best Business Books
Hardcover
in English
- 2 Har/Cdr edition
0789027453 9780789027450
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4
Marketing Research: Text and Cases, Second edition
August 9, 2006, Best Business Books
Paperback
in English
- 2 edition
0789027461 9780789027467
|
zzzz
|
5
|
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6
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7
Marketing Research: Text and Cases
August 2001, Best Business Books
Paperback
in English
- Pap/Com edition
0789015900 9780789015907
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zzzz
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Book Details
Table of Contents
Introduction to marketing research
Research designs for management decision making
Secondary data
Primary data collection
Measurement
Designing the data-gathering instrument
Sampling methods and sample size
Fielding the data-gathering instrument
Analyzing and interpreting data for decisions
Advanced data analysis
The research report.
Edition Notes
Includes bibliographical references (p. 451-455) and index.
Classifications
The Physical Object
ID Numbers
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| July 31, 2019 | Edited by MARC Bot | associate edition with work OL8314916W |
| April 17, 2010 | Edited by WorkBot | update details |
| December 10, 2009 | Created by WorkBot | add works page |