An edition of The distribution trap (2010)

The distribution trap

keeping your innovations from becoming commodities

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The distribution trap
Andrew R. Thomas
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Last edited by WorkBot
December 10, 2009 | History
An edition of The distribution trap (2010)

The distribution trap

keeping your innovations from becoming commodities

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Praeger/ABC-CLIO
Language
English
Pages
174

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Edition Availability
Cover of: The distribution trap
Cover of: The distribution trap

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Book Details


Table of Contents

The distribution trap
The (d)evolution of distribution
Abandoning brand integrity
Turning your innovations into commodities
Living the outsourcing compulsion
The STIHL story
Controlling your channels
Using a direct marketing strategy
Going global and keeping the faith
Distribution: the key to the sustainable enterprise.

Edition Notes

Includes bibliographical references and index.

Published in
Santa Barbara, Calif

Classifications

Dewey Decimal Class
658.8/7
Library of Congress
HF5422 .T56 2010

The Physical Object

Pagination
x, 174 p. :
Number of pages
174

ID Numbers

Open Library
OL24094600M
ISBN 10
0313365520, 0313365539
ISBN 13
9780313365522, 9780313365539
LCCN
2009035110

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