An edition of Marketing Nutrition (2005)

Marketing Nutrition

Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: Marketing Nutrition by Brian Wansink
Preview
Borrow Listen

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
September 1, 2024 | History
Edit
An edition of Marketing Nutrition (2005)

Marketing Nutrition

Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing."--BOOK JACKET.

Publish Date
Publisher
University of Illinois Press
Language
English
Pages
224

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Patient education, Nutrition, Food habits, Communication in diet therapy, Diet therapy, Marketing, Consumer Satisfaction, Economics, Food Industry, Nutritional Physiological Phenomena, Consumer Behavior
Edition Availability
Cover of: Marketing Nutrition
Marketing Nutrition
2014, University of Illinois Press
in English
Libraries near you: WorldCat
Cover of: Marketing Nutrition
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
2010, University of Illinois Press
in English
Libraries near you: WorldCat
Cover of: Marketing Nutrition
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
February 1, 2007, University of Illinois Press
Paperback in English
Libraries near you: WorldCat
Cover of: Marketing Nutrition
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
June 8, 2005, University of Illinois Press
Hardcover in English
Libraries near you: WorldCat

Add another edition?

Book Details

First Sentence

"Marketing is not simply a clever "Got Milk" advertising campaign, a fifty-cent coupon on a soy burger, or a convenient combination pack of precut vegetables."

Classifications

Library of Congress
RM214.3.W36 2004, RM214.3 .W36 2005, RM214

The Physical Object

Format
Hardcover
Number of pages
224
Dimensions
9 x 6.3 x 1 inches
Weight
1 pounds

ID Numbers

Open Library
OL9317717M
Internet Archive
marketingnutriti0000wans
ISBN 10
0252029429
ISBN 13
9780252029424
LCCN
2004002526
OCLC/WorldCat
54366168
Library Thing
3284624
Goodreads
1083433

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record
marc_nuls MARC record
harvard_bibliographic_metadata record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

See All

History

Download catalog record: RDF / JSON
September 1, 2024 Edited by MARC Bot import existing book
December 8, 2020 Edited by MARC Bot import existing book
August 1, 2020 Edited by ImportBot import existing book
February 28, 2020 Edited by MARC Bot remove fake subjects
December 10, 2009 Created by WorkBot add works page