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The Innovation Handbook is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.
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Previews available in: English
Edition | Availability |
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1
The innovation handbook: how to develop, manage, and protect your most valuable ideas
2008, Kogan Page
in English
0749453184 9780749453183
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Libraries near you:
WorldCat
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2
The Innovation Handbook
2008, Kogan Page Publishers
Electronic resource
in English
0749454881 9780749454883
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Libraries near you:
WorldCat
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Feedback?August 2, 2020 | Edited by ImportBot | import existing book |
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