An edition of Public relations strategy
(2001)
Public relations strategy
a managerial approach
2nd ed.
by Sandra Oliver
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This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
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Previews available in: English
Subjects
Business, Management, Nonfiction, Public relations, Strategic planning| Edition | Availability |
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Public Relations Strategy
2010, Kogan Page Publishers
Electronic resource
in English
0749458658 9780749458652
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Public relations strategy: a managerial approach
2007, Kogan Page
in English
- 2nd ed.
0749448652 9780749448653
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Public Relations Strategy
2007, Kogan Page Publishers
Electronic resource
in English
0749451300 9780749451301
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Public Relations Strategy
December 15, 2001, Kogan Page
Paperback
in English
- 1st edition
0749435410 9780749435417
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Book Details
Edition Notes
Includes bibliographical references and index.
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| November 14, 2023 | Edited by MARC Bot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| June 17, 2010 | Edited by ImportBot | add details from OverDrive |
| December 10, 2009 | Created by WorkBot | add works page |