An edition of Kellogg on China (2004)

Kellogg on China

strategies for success

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Cover of: Kellogg on China by edited by Anuradha Dayal-Gulati and Angela Y. Lee
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Last edited by Scott365Bot
October 22, 2023 | History
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An edition of Kellogg on China (2004)

Kellogg on China

strategies for success

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

xxv, 254 pages : 23 cm

Publish Date
Publisher
Northwestern University Press
Language
English
Pages
254

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Previews available in: English

Subjects
Foreign economic relations, Foreign Business enterprises, Business enterprises, Foreign -- China, China -- Foreign economic relations

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Edition Availability
Cover of: Kellogg on China
Kellogg on China: strategies for success
2004, Northwestern University Press
in English
Libraries near you: WorldCat
Cover of: Kellogg on China
Kellogg on China: Strategies for Success (Kellogg)
October 28, 2004, Northwestern University Press
Paperback in English
Libraries near you: WorldCat

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Book Details

Table of Contents

China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
Chinese trading companies: creating new value propositions / Karthik Krishnan ... [et al.]
Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
Combating piracy through guanxi / Daniel Beck ... [et al.]
Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]
The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
Delivering on the dream
2008 Olympics in Beijing / Christopher Butler ... [et al.]
Coping with SARS / Angela Y. Lee

Edition Notes

Includes bibliographical references and index

Published in
Evanston, Ill

Classifications

Library of Congress
HF1604 .K45 2004

The Physical Object

Pagination
xxv, 254 p. :
Number of pages
254

ID Numbers

Open Library
OL17151095M
Internet Archive
kelloggonchinast0000unse_y3i2
ISBN 10
0810122251
LCCN
2004011800
OCLC/WorldCat
55228726
Library Thing
346819
Goodreads
1306258

Source records

Library of Congress MARC record
Promise Item
marc_columbia MARC record
Internet Archive item record

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History

Download catalog record: RDF / JSON
October 22, 2023 Edited by Scott365Bot import existing book
December 8, 2020 Edited by MARC Bot import existing book
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page