An edition of Kellogg on China
(2004)
Kellogg on China
strategies for success
by Mark Finn
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Last edited by Scott365Bot
October 22, 2023 | History
xxv, 254 pages : 23 cm
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Previews available in: English
| Edition | Availability |
|---|---|
1
Kellogg on China: Strategies for Success (Kellogg)
October 28, 2004, Northwestern University Press
Paperback
in English
0810122251 9780810122253
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2
Kellogg on China: strategies for success
2004, Northwestern University Press
in English
0810122251 9780810122253
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Book Details
Table of Contents
China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh
The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]
Chinese trading companies: creating new value propositions / Karthik Krishnan ... [et al.]
Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]
Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak
Combating piracy through guanxi / Daniel Beck ... [et al.]
Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang
Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]
The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart
Delivering on the dream
2008 Olympics in Beijing / Christopher Butler ... [et al.]
Coping with SARS / Angela Y. Lee
Edition Notes
Includes bibliographical references and index
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| October 22, 2023 | Edited by Scott365Bot | import existing book |
| December 8, 2020 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |