Television Advertising in Canadian Elections
The Attack Mode, 1993
by Walter I. Romanow
"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?"--BOOK JACKET.
"While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising."--BOOK JACKET.
"Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--BOOK JACKET.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Television Advertising in Canadian Elections
2006, Wilfrid Laurier University Press
in English
1282233661 9781282233669
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2
Television Advertising in Canadian Elections: The Attack Mode 1993
2006, Wilfrid Laurier University Press
in English
0889206295 9780889206298
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3
Television Advertising in Canadian Elections: The Attack Mode, 1993
July 1999, Wilfrid Laurier Univ Pr
Paperback
in English
0889203237 9780889203235
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