An edition of A theory of consumer promotions (1983)

A theory of consumer promotions

managerial implications

by

Cover of: A theory of consumer promotions by Leigh McAlister, Leigh McAlister
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Last edited by MARC Bot
August 13, 2020 | History
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An edition of A theory of consumer promotions (1983)

A theory of consumer promotions

managerial implications

by

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Publish Date
Publisher
Massachusetts Institute of Technology
Language
English
Pages
37

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Previews available in: English

Subjects

Mathematical models, Sales promotion, Consumers
Edition Availability
Cover of: Theory of Consumer Promotions
Theory of Consumer Promotions: The Model
2023, Creative Media Partners, LLC
in English
Cover of: Theory of Consumer Promotions
Theory of Consumer Promotions: The Model
2023, Creative Media Partners, LLC
in English
Cover of: Theory of Consumer Promotions
Theory of Consumer Promotions: The Model
2018, Creative Media Partners, LLC
in English
Cover of: A theory of consumer promotions
A theory of consumer promotions: managerial implications
1983, Massachusetts Institute of Technology
in English
Cover of: A theory of consumer promotions
A theory of consumer promotions: the model
1983, Massachusetts Institute of Technology
in English

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Book Details

Edition Notes

Published in
Cambridge, Mass
Series
Working paper / Alfred P. Sloan School of Management -- #1458-83, Working paper (Sloan School of Management) -- 1458-83.

The Physical Object

Pagination
37 p. :
Number of pages
37

Edition Identifiers

Open Library
OL14045171M
Internet Archive
theoryofconsumer02mcal
OCLC/WorldCat
15432885

Work Identifiers

Work ID
OL8622904W

Source records

Internet Archive item record

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Download catalog record: RDF / JSON
August 13, 2020 Edited by MARC Bot remove fake subjects
August 9, 2012 Edited by ImportBot import new book
May 5, 2010 Edited by EdwardBot add Accessible book tag
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page