An edition of The World of Fashion Merchandising
(1998)
The World of Fashion Merchandising
by Mary G. Wolfe
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The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. It gives an in-depth view of the entire textile/apparel/retail soft goods chain. It also offers a comprehensive study of retail fundamentals and strategies for retail success. - Introduction.
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Subjects
Fashion merchandising| Edition | Availability |
|---|---|
1
The World of Fashion Merchandising: Teacher's Resource
January 2003, Goodheart-Wilcox Publisher
Hardcover
in English
- CD-Rom edition
1566378931 9781566378932
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2
The World of Fashion Merchandising
January 2002, Goodheart-Willcox Co.
Hardcover
in English
1566378915 9781566378918
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3
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Book Details
Table of Contents
Part 1 : Basic fashion and business concepts.
The meaning of clothing and fashion
Fashion movement
Basic economic concepts
Substance of the fashion industry
Satisfying the fashion market
Part 2 : Textile/apparel building blocks.
Textile fibers and yarns
Textile fabrics and finishes
Part 3 : Designing and producing apparel.
Using design in fashion
The fashion design segment
Ready-to-wear manufacturing
Wholesale apparel marketing and distribution
Part 4 : Retail business fundamentals.
The retail segment
Retail positioning
Retail merchandise
Planning to buy
Merchandise buying
Part 5 : Strategies for retail success.
Communicating information
Concepts for successful selling
Calculating for best results
Service, safety, and security
Part 6 : Fashion promotion.
Fashion promotion through advertising and the press
Visual merchandising
Special event fashion shows
Part 7 : Fashion business in today's world.
A global perspective
The latest fashion business trends
Part 8 : Your future in the fashion industry.
Is a fashion career in your future?
Textile and apparel careers
Retail careers
Promotion careers
Entrepreneurship and other fashion-related careers
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| December 3, 2020 | Edited by MARC Bot | import existing book |
| January 7, 2014 | Edited by Bryan Tyson | Edited without comment. |
| January 6, 2014 | Edited by Bryan Tyson | Edited without comment. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |