Direct Connection's Guide to Fundraising on the Internet
by Howard Lake
Local groups, national charities, individual appeals, international campaigns - whether raising money for your street, your school or your planet, this book shows how to make the Internet work for you!
Packed with ideas on how to use the Internet to find and keep donors, promote an appeal, sell merchandise, and speed up the day-to-day task of fundraising, Howard Lake has written a guide to success for his fellow fundraisers.
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Subjects
fundraising, nptechuk, nptech, charity, digital, email, socialmediaPeople
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| Edition | Availability |
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1
Direct Connection's Guide to Fundraising on the Internet
June 1, 1996, Aurelian Information Ltd
Paperback
in English
- 1
1899247068 9781899247066
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Book Details
First Sentence
"It takes vision to be thinking about the Internet now, but vision is not something we lack in the UK voluntary sector."
Table of Contents
Edition Notes
Dedicated to Wendy Clifton-Sprigg
The Physical Object
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Work Description
This was the world's first guide explaining how to use the Internet to fundraise. I wrote it in 1995/96 while a fundraiser for Amnesty International UK in London. It was based on my MSc in Information Science at City University, London, where I researched electronic sources of fundraising information for charities. Even by 1994/95 there was a valuable collection of fundraising information on the web and fundraisers connecting with each other online.
The book therefore mixes academic research with my (then) six years experience as a professional fundraiser for Oxfam GB, Afghanaid and Amnesty International UK.
The focus of the book was practical advice. I shared what I thought fundraisers needed to know about the Internet to help them improve their effectiveness.
By the time the book was published I had been publishing UK Fundraising (www.fundraising.co.uk), the online resource for professional charity fundraisers, for 17 months. The book was designed as a way of condensing some of the information gathered on that site and the lessons learned in creating a professional online community.
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| July 21, 2010 | Edited by 86.174.218.171 | My first draft of comments about the book. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |