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"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."--Jacket.
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Previews available in: English
Subjects
Information theory in economics, Marketing, Rational choice theory, Supply and demand, Technological innovations, Technological innovations, economic aspects, Innovations, Offre et demande, Choix rationnels, Théorie des, Information, Théorie de l', en économie politique, Technische vernieuwing, Théorie de l'information, Théorie du choix rationnel, Innovation technologiqueEdition | Availability |
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The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
June 12, 2003, Harvard Business School Press
Hardcover
in English
157851780X 9781578517800
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The slow pace of fast change: bringing innovations to market in a connected world
2003, Harvard Business School Publishing, Harvard Business School Pub.
in English
157851780X 9781578517800
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