An edition of (Re)inventing the brand (2001)

(Re)inventing the brand

can top brands survive the new market realities?

by , , and

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Cover of: (Re)inventing the brand by Jean-Noël Kapferer, Jean-Noel Kapferer, Jean-Nowl Kapferer, Jean-Noël Kapferer
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Last edited by ImportBot
September 9, 2021 | History
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An edition of (Re)inventing the brand (2001)

(Re)inventing the brand

can top brands survive the new market realities?

by , , and

  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Kogan Page
Language
English
Pages
234

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Previews available in: English

Subjects

Brand name products, Product management, Sales & marketing management, Business/Economics, Business & Economics, Business / Economics / Finance, Advertising & Promotion, Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General, General, Markenartikel, Markenpolitik, Strategisches Management, Merknamen, Marketing

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Edition Availability
Cover of: (Re)inventing the brand
(Re)inventing the brand: can top brands survive the new market realities?
2001, Kogan Page
in English
Libraries near you: WorldCat
Cover of: Reinventing the Brand
Reinventing the Brand
October 1, 2001, Kogan Page
Paperback in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 225-226) and index

Translated from the French

Published in
London
Other Titles
Reinventing the brand

Classifications

Library of Congress
HD69.B7 K36813 2001, HF5415.15

The Physical Object

Pagination
vi, 234 p. ;
Number of pages
234

ID Numbers

Open Library
OL17028119M
Internet Archive
reinventingbrand0000kapf
ISBN 10
0749435933
OCLC/WorldCat
46650286, 277619105
Library Thing
248341
Goodreads
211077

Source records

Internet Archive item record
Better World Books record
Promise Item
marc_nuls MARC record
marc_columbia MARC record

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History

Download catalog record: RDF / JSON
September 9, 2021 Edited by ImportBot import existing book
August 19, 2021 Edited by MARC Bot import existing book
July 31, 2019 Edited by MARC Bot associate edition with work OL8969332W
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page