An edition of (Re)inventing the brand
(2001)
(Re)inventing the brand
can top brands survive the new market realities?
by Jean-Noël Kapferer, Jean-Noel Kapferer, and Jean-Nowl Kapferer
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Previews available in: English
Subjects
Brand name products, Product management, Sales & marketing management, Business/Economics, Business & Economics, Business / Economics / Finance, Advertising & Promotion, Business & Economics / Advertising & Promotion, Business & Economics / Marketing / General, General, Markenartikel, Markenpolitik, Strategisches Management, Merknamen, Marketing| Edition | Availability |
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(Re)inventing the brand: can top brands survive the new market realities?
2001, Kogan Page
in English
0749435933 9780749435936
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Book Details
Edition Notes
Includes bibliographical references (p. 225-226) and index
Translated from the French
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| September 9, 2021 | Edited by ImportBot | import existing book |
| August 19, 2021 | Edited by MARC Bot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL8969332W |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |