An edition of Public relations for the new Europe
(2008)
Public relations for the new Europe
by Trevor Morris
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
|
aaaa
|
2
Public Relations for the New Europe
2008, Palgrave Macmillan Limited
in English
0230594840 9780230594845
|
zzzz
|
|
3
|
zzzz
|
Book Details
Table of Contents
What is public relations?
Lessons from history
The structure of the pr industry
PR and integrated marketing communications
PR sectors and specialisms
The reputation of public relations
The law and public relations
Public relations ethics
Postar, a PR planning aid
Objectives
Strategy
Methods
How to be creative
Tactics
Administration
Evaluating results
Crisis management
Creating a socially responsible image
Dealing with the media
Press releases
Writing feature articles and opinion pieces
How to call a journalist
Internal communications
How to make an effective speech or presentation.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| August 2, 2020 | Edited by ImportBot | import existing book |
| April 16, 2010 | Edited by WorkBot | update details |
| December 10, 2009 | Created by WorkBot | add works page |