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Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
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1
The Regional Multinationals: MNEs and 'Global' Strategic Management
February 14, 2005, Cambridge University Press
Paperback
in English
0521603617 9780521603614
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2
The Regional Multinationals
2005, Cambridge University Press
E-book
in English
0511079060 9780511079061
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The Regional Multinationals: MNEs and 'Global' Strategic Management
February 14, 2005, Cambridge University Press
Hardcover
in English
0521842654 9780521842655
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The regional multinationals: MNEs and "global" strategic management
2004, Cambridge University Press
in English
0521842654 9780521842655
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Book Details
First Sentence
"The world's largest 500 companies are often called multinational enterprises (MNEs), i.e. they produce and/or distribute products and/or services across national borders."
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