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"Alison J. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware. Drawing from newly available records and interviews, Clarke describes how Tupperware Home Parties, Inc., reinforced a conservative ideal while undercutting that ideal by offering women economic independence through a flexible, home-based form of employment.".
"Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, the author explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture."--BOOK JACKET.
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Previews available in: English
Subjects
Tupperware (Firm), Plastic tableware, Tupperware Home Parties, Plastic container industry, Tableware industry, History, Tupperware Corporation, History, miscellanea, Home economics, history, Histoire, Emballages en plastique, Industrie, Vaisselle, Vaisselle en plastique, BUSINESS & ECONOMICS, Industries, General, Geschichte, Tupperware, Verkaufstechnik, Synthetische polymeren, Huishoudelijke artikelen, Vente par réunion, Emballages en matières plastiques, Industrie et commerce, Récipients, Tupperware (Firme)Places
United StatesShowing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Tupperware: The Promise of Plastic in 1950s America
1999, Smithsonian Books
in English
1560989122 9781560989127
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2
Tupperware: The Promise of Plastic in 1950s America
April 1, 1999, Diane Pub Co
Paperback
in English
0756767121 9780756767129
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zzzz
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WorldCat
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3
Tupperware: the promise of plastic in 1950s America
1999, Smithsonian Institution Press
in English
1560988274 9781560988274
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aaaa
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4 |
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Book Details
Edition Notes
Includes bibliographical references (p. 203-234) and index.
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The Physical Object
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Western Washington University MARC recordmarc_cca MARC record
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marc_openlibraries_sanfranciscopubliclibrary MARC record
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