Marketing and the changing information environment

implications for strategy, structure, and the marketing mix

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Marketing and the changing information enviro ...
Rashi Glazer
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Last edited by Open Library Bot
December 3, 2010 | History

Marketing and the changing information environment

implications for strategy, structure, and the marketing mix

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
37

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Book Details


Edition Notes

"March 1989."

"Marketing Science Institute, Research Program, working paper"--Cover.

Includes bibliographical references (p. 32-36).

Published in
Cambridge, MA
Series
Report -- no. 89-108, Report (Marketing Science Institute) -- no. 89-108.
Copyright Date
1989

Classifications

Dewey Decimal Class
658.83
Library of Congress
HF 5415.2 .R48 no. 89- 108

The Physical Object

Pagination
37 pages
Number of pages
37

ID Numbers

Open Library
OL44936562M
OCLC/WorldCat
20039012

Source records

marc_columbia MARC record

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History

Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 11, 2009 Created by WorkBot add works page