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Previews available in: English
Subjects
Brand name products, Regionales Marketing, Advertising & Promotion, BUSINESS & ECONOMICS, Internationaler Wettbewerb, Nation-state, Branding (Marketing), International relations, Place marketing, Marketing, International economic relations, Product management, Globalization, Nation, Stratégie de marque, Relations internationales, Nations, Branding, POLITICAL SCIENCE, Public Affairs & AdministrationShowing 1 featured edition. View all 20 editions?
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Nation branding: Concepts, Issues, Practice
December 27, 2007, Butterworth-Heinemann
Paperback
in English
075068349X 9780750683494
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