The long-term differentiation value of marketing communication actions

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read
The long-term differentiation value of market ...
William Boulding
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Buy this book

Last edited by Open Library Bot
December 3, 2010 | History

The long-term differentiation value of marketing communication actions

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Language
English
Pages
27

Buy this book

Book Details


Edition Notes

"Technical working paper."

"December 1992."

Includes bibliographical references (p. 24-26)

Published in
Cambridge, Mass
Series
Report -- no. 92-133, Report (Marketing Science Institute) -- no. 92-133

The Physical Object

Pagination
27 p. ;
Number of pages
27

ID Numbers

Open Library
OL17932156M

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 11, 2009 Created by WorkBot add works page